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Designing Webs: IA as a Creative Practice

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The Web isn’t just a delivery platform – it’s a medium for creative expression – and it’s time we, as IAs, became artists as well as user experience advocates.

Starting from the humble art of content modelling and URL design, this talk weaves the work of Scott McCloud, Tom Armitage, James Bridle and Alan Moore into a heady cocktail that shows why designing Webs is truly a creative practice.

We’ll also explore how work at the BBC into Web-native storytelling, when combined with the Internet of Things can lead us down an intriguing path where Sir Tim Berners-Lee becomes a latter-day alchemist.

Session Takeaways
  • The audience will leave with a greater understanding of Linked Data, the Semantic Web, the history and theory of narrative, and a sneak-peek at BBC prototypes.
  • They’ll also be inspired and entertained, revitalised to feel that their work can be creative, fun and dramatic.

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